SME fit: microbreweries, local beverage startups, niche F&B brands
1. Inciting Incident
Ever had one of those nights when the city’s roar drowned you, and you needed something raw, real, unfiltered?
2. Escalation
I saw shelves lined with the same — mass-brewed noise, fizz without fire. Nothing that tasted like rebellion.
3. Value Shift
That’s why I brew small, bitter and bold, flavors that refuse to blend in. Every batch an outlier, every sip a stand against the flood.
4. Turning Point
The first time someone raised our glass, they didn’t just drink. They joined the pact.
5. Resolution
That’s what I believe beer is: not trend, not factory, but courage bottled for those who refuse to disappear.
6. Sale / CTA
🎙️ [Optional 30s audio: brewer’s voice, proud + rough]
🖼️ [Visual: pint glowing amber against graffiti-streaked wall]
CTA: “Drink different → [Button] ✅”
