SME fit: bubble tea cafés, indie beverage brands, dessert SMEs
1. Inciting Incident
Ever had one of those nights when nothing felt sweet, not even victory, and your tongue begged for something alive, something fun?
2. Escalation
Sodas flat. Energy drinks bitter. Sugar bombs that left you emptier than before. No joy. Just jitter.
3. Value Shift
That’s why I shake pearls into milk and tea into color. Sweetness that bounces. Flavors that glow. A cup that feels like laughter you can drink.
4. Turning Point
The first time someone sipped, their eyes widened like they’d been kissed by neon. They didn’t just taste tea — they tasted play.
5. Resolution
That’s what I believe a drink should be: not filler, not noise, but a pocket of joy that fits in your hand.
6. Sale / CTA
🎙️ [Optional 30s audio: vendor’s voice, upbeat + playful]
🖼️ [Visual: glowing cup of bubble tea, condensation glistening in neon light]
CTA: “Sip your joy tonight → [Button] ✅”
