SME fit: karate schools, self-defense SMEs, combat fitness centers
1. Inciting Incident
Ever had one of those days when the knife wasn’t in your hand but in your back, and you realized too late you didn’t know how to block it?
2. Escalation
I saw too many untrained, caught by betrayal, undone by weakness. Fights lost before they began.
3. Value Shift
That’s why we teach not just fists, but awareness. Blocks sharper than blades, stances steadier than lies, discipline that turns fear into form.
4. Turning Point
The first time a student faced betrayal and stood unbroken, they didn’t just win. They survived.
5. Resolution
That’s what I believe martial arts is: not violence, not vanity, but readiness when the world turns.
6. Sale / CTA
🎙️ [Optional 30s audio: instructor’s voice, clipped + fierce]
🖼️ [Visual: student mid-kick, neon dojo lights slicing the dark]
CTA: “Train for every turn → [Button] ✅”
