1. Inciting Incident
Ever held a piece so bright it felt alive, like the light itself remembered who you were and dared you to shine back?
2. Escalation
I saw the counters full of noise — mass-cast metal, hollow sparkle, moments that faded before they were even worn. That wasn’t jewelry. That was distraction.
3. Value Shift
That’s why I forge with fire that listens. Every cut, every facet, every setting — shaped not just to hold light, but to hold memory. Courage sealed into gold, stories whispered into stone.
4. Turning Point
The first time someone wore my work, they didn’t just see shine. They felt their own strength staring back at them — a reminder that even scars can glitter if the light finds them right.
5. Resolution
That’s what I believe jewelry is: not fashion, not echo, but a reflection of what survives when everything else burns away.
6. Sale / CTA
🎙️ [Optional 30s audio: founder’s voice, warm + resolute]
🖼️ [Close-up of a hand-crafted ring catching firelight]
CTA: “Carry your courage today → [Button] ✅”
