SME fit: indie roasters, local cafés, subscription coffee brands
1. Inciting Incident
Ever had one of those nights when the stars refused to answer, and only the dark stayed — heavier than your bones?
2. Escalation
The streets sold caffeine by the gallon, burnt and bitter, brewed for speed not soul. It woke bodies but killed mornings.
3. Value Shift
That’s why I roast small, listening to every crack, coaxing flavor out of fire. Beans that carry story, cups that carry you.
4. Turning Point
The first time someone sipped, the night didn’t vanish — but it became bearable. Warmth wrapped the silence. Focus sharpened. The dark finally blinked.
5. Resolution
That’s what I believe coffee is: not fuel, not noise, but a star in your cup when the sky offers none.
6. Sale / CTA
🎙️ [Optional 30s audio: roaster’s voice, calm + steady]
🖼️ [Visual: steaming mug under neon glow, beans scattered like stars]
CTA: “Drink your dawn → [Button] ✅”
